There is nothing better to really understand the NAMM than to live it from the inside, that's what The Guitar Channel offers you this year through these videos recorded with the ultra wide angle Snapchat Spectacles. Day 1 - Thursday 24/01/18 There, the NAMM has just opened its doors, it is still relatively calm: Day
Organized by the prestigious German Gitarre & Bass magazine, the Guitar Summit (www.guitarsummit.de) was held in Mannheim, Germany, for its first edition from September 8th to 10th, 2017. The objective: to offer a show 100% dedicated to the guitar.
Here's the full Winter NAMM report from The Guitar Channel 100% shot with Snapchat on an iPhone 6s. It's quite amazing what you can do with just a smartphone nowadays! Few people use this very useful feature from the app: you can export to a video file your story when you want.
Here's the mobile guitar rig I use when I want to play in the park right next to our house.
Despite a significant drop in numbers of guitar exhibitors with yet new big guys absent such as Gibson, Martin, Laney and others, the 2016 Musikmesse was the occasion of many beautiful encounters.
Some pretty cool interviews with stars like Phil X (which replaced Richie Sambora on tour with Jon Bon Jovi), Sungha Jung (young Korean star of picking who has more than one billion views on YouTube) and other equally talented musicians (see list below).
The business development meetings for The Channel Guitar were particularly numerous and fruitful.
The Guitares au Beffroi 2016 festival just ended in Montrouge, just outside of Paris. It is time to make a summary of it. The Guitar Channel was an exhibitor at the guitar fair so this will be the main focus of the post.
Kudos to Armel Amiot, the guitar fair organizer (watch his interview here), who was able to organize an event in a difficult context.
Guitares au Beffroi website: www.guitaresaubeffroi.com
Snapchat stories of Guitares au Beffroi 2016
During the show I took a lot of short video clips with Snapchat. Those were compiled in Snapchat Story every day.
Here's a Brian Wampler interview done during the 2016 Winter NAMM show. It's always a pleasure to meet and interview Brian as he is very open about sharing information about his work in the pedal domain.
Wampler website: www.wamplerpedals.com
The 2016 NAMM Wampler booth
Brian Wampler interview
Add Brian Wampler (and me) on Snapchat
Brian Wampler is always ready to embrace new tools to engage with guitar aficionados. He is now on Snapchat, add him in your friend list, it's worth it.
Here's the Gear Evening debrief. On February 18th, the first Special Event of the year took place with the Gear Evening with Maurice Dupont (luthier), FX amps (guitar amps), Anasounds (boutique pedals) and Verspieren (insurance).
Gear Evening debrief video
Here's a video to give you an idea of this first Gear Evening of 2016. The first part of the video will show you the event while it is being setup and during. The second part of the video is composed of short interviews in French of people present for the event.
In the Snapchat app you have to keep a finger on the red button to record so unless you are an alien with a 3rd arm or you have a buddy around to take the snap while you play, you can't do it.
On Saturday, I organized a Gear Afternoon to spend some quality time in a rehearsal studio with some fellow backstagers playing and testing each other's pieces of gear (guitars, pedals, amps, etc.). It was a lot of fun to have this Special Event in this unstructured format.
Album photo of this Gear Afternoon
Here are some photos taken during this afternoon.
NAMM 2016 Day 1: go! The great annual show of the industry of music instruments and peripheral industries (sound system, wiring, interface, etc.) opened for its winter edition at the Anaheim Convention Center. Indeed the US NAMM comes in two flavors: the Winter NAMM who is held in Los Angeles and the Summer NAMM held in Nashville.
The NAMM is as big as last year, no big change on that part. Some booths are bigger from one year to the other and the opposite for others.
Snapchat is a cool social network tool you can use to get some short video and photo update about things which matters to you such. Very important feature of Snapchat: all the content posted in the app disappear after 24h max. One of the limitation of the service is that there's no mechanism to discover relevant people inside the app. You have to find them one by one, there's no search engine, no hashtag, nothing.
Snapchat was released in 2011. At the beginning it was mostly used by teenagers but not anymore. In fact as all the social networks its users have aged. Now grown ups are using it. So guitar Snapchat? Really? Yes. As the great online marketing guru Gary Vaynerchuk advocates, Snapchat is an excellent tool because it allows you to get the attention of your followers.
What is cool about Snapchat also is that it allows to post super fast a short video content to engage with your community.