Still on the ICE train that brings me back from Frankfurt to Paris, I'm starting this article to debrief this 2018 edition of the Musikmesse. For those who do not know yet, the Musikmesse is a huge show gathering professionals of musical instruments and sound industry. This is not quite an event as major as
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There is nothing better to really understand the NAMM than to live it from the inside, that's what The Guitar Channel offers you this year through these videos recorded with the ultra wide angle Snapchat Spectacles. Day 1 - Thursday 24/01/18 There, the NAMM has just opened its doors, it is still relatively calm: Day
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This year again the NAMM was incredibly rich for The Guitar Channel. Just take a look at the numbers below to be convinced.
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Here's the full Winter NAMM report from The Guitar Channel 100% shot with Snapchat on an iPhone 6s. It's quite amazing what you can do with just a smartphone nowadays! Few people use this very useful feature from the app: you can export to a video file your story when you want.
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2016 Musikmesse: a turning point edition
Sunday, 10 April 2016
Despite a significant drop in numbers of guitar exhibitors with yet new big guys absent such as Gibson, Martin, Laney and others, the 2016 Musikmesse was the occasion of many beautiful encounters.
Some pretty cool interviews with stars like Phil X (which replaced Richie Sambora on tour with Jon Bon Jovi), Sungha Jung (young Korean star of picking who has more than one billion views on YouTube) and other equally talented musicians (see list below).
The business development meetings for The Channel Guitar were particularly numerous and fruitful.
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Here's the Gear Evening debrief. On February 18th, the first Special Event of the year took place with the Gear Evening with Maurice Dupont (luthier), FX amps (guitar amps), Anasounds (boutique pedals) and Verspieren (insurance).
Gear Evening debrief video
Here's a video to give you an idea of this first Gear Evening of 2016. The first part of the video will show you the event while it is being setup and during. The second part of the video is composed of short interviews in French of people present for the event.
NAMM 2016 week-end: crazy Saturday and Sunday! The organization is announcing around 100 000 visitors for this year edition so you can imagine the week-end is crazy busy.
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NAMM 2016 Day 2: the big day! This is the key date for the show as it's the best time to do business before the Tsunami of people and decibels during the upcoming week-end.
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NAMM 2016 Day 1 – The Guitar Channel report
Friday, 22 January 2016
NAMM 2016 Day 1: go! The great annual show of the industry of music instruments and peripheral industries (sound system, wiring, interface, etc.) opened for its winter edition at the Anaheim Convention Center. Indeed the US NAMM comes in two flavors: the Winter NAMM who is held in Los Angeles and the Summer NAMM held in Nashville.
The NAMM is as big as last year, no big change on that part. Some booths are bigger from one year to the other and the opposite for others.
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Here is the summary of the first Winter NAMM show covered for The Guitar Channel. I went several times the Musikmesse, so going to the NAMM was a logical step in the development of The Guitar Channel. I have not been disappointed with this trip to Anaheim: plenty of cool meetings, 20 interviews (see below), photos by the hundred (to be found on the private community), and a good dose of decibels every day!
Full list of interviews
Here's the list of the 20 interviews done during this 2015 Winter NAMM.
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Well, here we are, the American adventure of The Guitar Channel starts in a few hours! The NAMM show means a lot for musicians in general and especially for guitarists as it is a major event that has strong impact, especially on our respective gear fantasies! Indeed it is often during this event dedicated to the music industry in Los Angeles, California in January that are launched instruments, amps, effects, accessories, etc. that will make us dream throughout the year.
Logistics and planing
For me beeing present at the NAMM is the opportunity to meet musicians, luthiers and manufacturers impossible to interview otherwise because they do not come to France. As for the Musikmesse where I go every year, I tried to optimize my time on setting up of a maximum of appointments while keeping some availability for what is difficult to predict: an impromptu interview with star, a cool demo to shoot, the discussions with the countless pros of the music business that will be on site, etc. The airfare and hotel are booked long time. Wanting absolutely to limit the budget, I opted to avoid to rent a car, so I took a relatively hotel near the Convention Center allowing me to go on foot.
The interviews planned
I will not list here the appointments already set because I know how that can change at the last moment. Suffice it to say that there will be big names of the six (and four!) strings, great guitar manufacturers and effects and instrument makers. I also intend to shoot some video chronicle with my "special envoys" on the spot: they are musicians I've interviewed in the past and who are on site. This is an opportunity to have multiple views of the same event. As this is my first NAMM, I'm also going there in observation mode. Indeed although my past experience during several Musikmesse allow me to anticipate in part how it will happen, everyone agrees that the Winter NAMM (as opposed to Summer NAMM being held in Nashville summer) is a whole other planet. We'll see.How to have the latest news from The Guitar Channel
Depending on the data connection I will have on my iPhone, I'll do a live coverage on Twitter on @theguitarchnnl and on my Instagram account theguitarchnnl.Every day I will also upload my harvest of images on a photo albums reserved for the Backstage Pass owners on the Google+ private community. I will be your eyes on site! Here's an example with pictures taken in Berlin during the Holy Grail Guitar Show:
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A 6-day stay in Los Angeles is a budget of about US$ 2,300. This is a big financial gamble that I took so if you are on the verge of taking a Backstage Pass or supporting the show on the Patreon page, now would be a great time! :-) Don't forget that The Guitar Channel is completely independent, 100% passion and 0% ads with the only revenues coming from the Backstage Pass owners and backers on Patreon. Until I see you among the backstagers, I go back to the final preparations for this week which promises to be exciting. Pierre. PS: if you are onsite ping me on Twitter @theguitarchnnl or on the Facebook page!Support the show on the Patreon page for the price of a coffee per month.
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NAMM show: D-day minus 1
Tuesday, 20 January 2015
