In 2025, the NAMM Show will be held at the end of January, with a new duration of 3 days instead of 4. It will take place from January 23 to 25, and The Guitar Chanel will be on site for its tenth Californian campaign!
Why Going to the NAMM
NAMM is THE major event for the entire musical instrument industry. Even if the show will never be the same after Covid, it remains a must for all manufacturers, big or small. Even those who don't exhibit still come to meet all the players in the field.
Ditto for musicians, endorsed or not, big stars and developing artists alike, who come to play, demo, meet partners, chat with peers or all of the above at the same time.
The move from 4 to 3 days is a sign of the times. For me, it means I'll have to condense and do everything faster, since there's one day less. Three full days at a show gives you plenty of time to do a lot of things. Traditionally, Sunday at NAMM was always pretty quiet.
So for The Guitar Channel, it's an incredible playground to do interviews and shoot reports to bring you the inside story.
The Guitar Channel, Only French Guitar Media Onsite
My 2025 NAMM Programm
Every year, covering this international show involves a substantial budget (around $3,000 for a full week on site), as well as a great deal of upstream preparation to organize interviews and meetings.
Interviews already scheduled:
- Andy Powers, CEO of Taylor Guitars
- Other interviews still to be confirmed
And every day a full video report.
Post NAMM guitar trip
Once NAMM is over, I usually rent a car and criss-cross Los Angeles to visit music and guitar meccas like :
- Store visits
- Factory tours in the area
- Studio visits or luthier workshops
- Interviews with musicians, such as Allen Hinds
In short, as you'd expect, the region has a lot to offer.
Take a trip with The Guitar Channel!
The production of all this content is only possible thanks to The Guitar Channel paying subscribers, who in return benefit from the one of the best onsite coverage of the show: I'm not afraid to say it!
Subscribe to The Guitar Channel
to access the exclusive content
Until I get on the plane on January 22th to start this new Californian campaign, I wish you all a very happy 2025, full of music and guitar!
Pierre Journel.
For more info:
NAMM Reports & Interviews
Factory Tours
Store Visits
