2018 Winter NAMM: an exciting and promising edition

For the fourth time, The Guitar Channel will be present at the Winter NAMM which is held every year in Los Angeles in Anaheim. The archives of the two preceding years are in this list.

This edition promises to be particularly exciting because of the state of the market: the big brands are in danger, Gibson will not be present, developing brands propose some new initiatives, independent luthiers are more and more present, etc.

In addition, the Anaheim Convention Center has been remodeled, so it should be even better than the previous years.

NAMM 2018 - The game plan

To be successful in a big fair like the NAMM or the Musikmesse is a subtle mixture between a huge preparation upfront in order to maximize as much as possible the time spent on the spot while retaining open periods to leave room for the encounters that one cannot plan in advance and that it would be a shame to miss.

Here is the game plan:

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NAMM 2018 - To watch list

  • The Boutique Guitar Showcase managed by Jamie Gale will present for the 2nd year a superb space to highlight high-end luthiers from all over the world
  • The Luthiers Beyond Limits initiative brings together Beauregard, Tao, Alquier, Klein, Matsuda and Pagelli.
  • Taylor Guitars is to announce a new product which we will know more soon.
  • And of course all the news that the manufacturers announce on this occasion!

NAMM - Budget

Spending 8 days in Los Angeles is expensive. This year again to limit the budget (and also because I like this method of accommodation), I will have a lodging through AirBnB in a room at home not far from the Convention Center to do everything on foot.

For 1 person, keeping the cost down as much as possible we arrive around $2 200 budget:

  • $700 plane flight Air France
  • $700 for 7 nights via AirBnB
  • $480 meals ($60/day approximately)
  • $350 on site travel (shuttle, taxi and train)
  • $2 230 Total

NAMM 2017 playlist

Here's a YouTube playlist of the videos produced last year:

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See you at NAMM!

Pierre Journel.

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