2019 Winter NAMM debrief – Luthier Isaac Jang interview

It's always interesting to have feedback from a NAMM exhibitor, especially from a craftsman like the Korean-born luthier Isaac Jang, who produces about 10 guitars a year.

This video was recorded in Isaac's studio, which is 30m from the famous Hollywood Boulevard and its famous Walk of Fame.

Please note that a workshop visit was also recorded while we were in Isaac's place.

Summary of the interview

  • His impressions of the NAMM
  • Comparison with smaller shows like Woodstock
  • Business management with dealers and direct orders
  • The relationship with customers
  • Management of the order book

Isaac Jang interview

Until the next interview, keep on playing the guitar!

Pierre Journel.

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