2019 Winter NAMM debrief – Luthier Isaac Jang interview

It's always interesting to have feedback from a NAMM exhibitor, especially from a craftsman like the Korean-born luthier Isaac Jang, who produces about 10 guitars a year.

This video was recorded in Isaac's studio, which is 30m from the famous Hollywood Boulevard and its famous Walk of Fame.

Please note that a workshop visit was also recorded while we were in Isaac's place.

Summary of the interview

• His impressions of the NAMM
• Comparison with smaller shows like Woodstock
• Business management with dealers and direct orders
• The relationship with customers
• Management of the order book

Isaac Jang interview

Until the next interview, keep on playing the guitar!

Pierre Journel.