That's right! A new California campaign is taking shape to cover the NAMM Show from January 22 to 24, 2026. This will be my 11th trip to this trade show. Time is flying by at breakneck speed.
Why return to NAMM in 2026
The NAMM Show remains THE major event for the entire musical instrument industry. Even though this trade show will never be the same again after Covid, it remains an almost mandatory stop for all manufacturers, large and small. Even those who are not exhibiting still come to meet everyone involved in the industry.
The same goes for musicians, whether they are endorsed or not, big stars or up-and-coming artists who come to play, give demos, meet partners, talk with their peers, or do all of the above.
For The Guitar Channel, it's an incredible playground for conducting interviews and filming reports to give you an inside look at the event.
La Chaîne Guitare / The Guitar Channel:
the only French guitar media onsite
Subscribe to get the full coverage of NAMM
That's right, La Chaîne Guitare / The Guitar Channel will be once again the only French guitar media outlet covering the American trade show.
Photo album from past editions
Here is a selection of selfies with some of the amazing people I had the pleasure to interview in Los Angeles, Anaheim during show. All the interviews are available here for premium subscribers.
Go to California with La Chaîne Guitare / The Guitar Channel
The production of all this content is only possible thanks to The Guitar Channel / La Chaîne Guitare's paying subscribers, who in return benefit from the best French-language coverage of this trade show: I'm not afraid to say it.
Subscribe to The Guitar Channel / La Chaîne Guitare to access this exclusive content and enjoy all the benefits of membership:
- Exclusive content catalog
- Private forum discussion (in French)
- Participate in Gear Tours (for French subscribers)
- Access to the showroom in Paris by appointment
As I wait to board the plane on January 21 to kick off this new Californian campaign, I wish you a wonderful holiday season and, a little ahead of time, an excellent 2026 full of music and guitar!
Pierre Journel.
For more info:
NAMM Reports & Interviews
Guitar Factory Tour
Guitar Show Report
